A Study on the Customer-based Pricing Approach for Railway Fare of Express Trains

초록

Purpose ？ Among the various pricing approaches that can be used to set fares for express trains, this study explores a method of utilizing a customer-based pricing approach. The purpose of this study is to figure out how to apply the customer-based pricing approach to setting fares for new railway services using express trains. Research design, data, and methodology ？ This study was conducted through a literature review and case studies. In the literature review, we performed an overview of three approaches to pricing and then examined the customer-based pricing approach and the methods of its application. In the case studies, we investigated how a customer-based pricing approach can be applied to determining the fares for railway services. Result ？ There have also been studies using a customer-based pricing approach to set railway service rates, which have applied the concepts of customer-based pricing such as demand, elasticity, value and willingness to pay. The customer-based approach can be actively used in conjunction with other pricing approaches for setting fares of new railway services. Conclusion ？ This study demonstrates that a customer-based pricing approach can be useful when making decisions about railway fares. By applying a customer-based pricing approach to setting fares for new railway services using express trains, railway operators can utilize new service rates and increase the profitability of the railway business.

키워드