고속철도시스템의 해외진출차별화 전략

초록

Advance into overseas markets of high-speed railway system has other various kinds special quality essentially with common industrial goods or products of single field that had exported in the foreign countries in domestic so far. The biggest difference with a car and electron/electric appliance and high speed railway that is Republic of Korea's main export goods is that case of high speed railway of purchase subject becomes the country. It can say as most that motive of introduction is established according to activation plan of state economy than individual or desire of specification class. This research achieves advance into overseas markets of South Korea style high-speed railway system, positioning according to advance target department's scale and special quality done strategy establish and wish to present. Differentiation strategy divided in case that is case and semi-developed country or developing country that advance target nation is advanced nation presented into greatly 2 won currencies.